Coachella Insights Series: Jessie Murph

Every year, hundreds of thousands of music fans flock to Coachella to witness some of the most defining performances in their favorite artists' careers. As demonstrated last year by Chappell Roan, a standout Coachella performance can launch an artist directly into superstardom. Ahead of this year's festival, the Venice team has carefully analyzed the lineup to spotlight artists we believe are primed for their breakout moments.

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Welcome to our Coachella Insights Series—giving our members an exclusive glimpse at music's next big names and how they could be among them.

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Who is Jessie Murph?

Jessie Murph proves that raw emotion and authenticity still have a place in the modern music landscape. Hailing from Huntsville, Alabama, Jessie first made waves by sharing covers and original songs on Facebook and TikTok. Her blend of country, pop, and alternative influences--coined "dirty pop"-- has connected with listeners who crave storytelling that feels unfiltered and real. With her debut album, That Ain't No Man That's The Devil, she’s steadily building a dedicated audience—not by fitting into industry molds, but by staying true to her own voice.

Social Media Success

Jessie Murph's early success came from posting music online, where her emotionally charged performances resonated with everyday people. She built her following organically, using platforms like TikTok and Facebook to reach audiences and showcase her voice and vulnerability. That grassroots approach paid off when songs like Pray and Always Been You gained traction, leading to bigger opportunities.

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Her account consistently drew in millions of views, catching the attention of both listeners and industry executives. While she’s not a household name yet, her steady rise suggests she’s an artist worth watching. She recently signed a major record deal, allowing her to take her career to the next level while still maintaining control over her artistic vision.

That Ain't No Man That's The Devil: A Debut That Feels Personal

For her debut, Jessie didn't chase radio hits; instead, she made a project that expressed her genre-bending inclinations in between tracks simmering with an emotional quality that truly makes her stand out. Tracks like Devil and Hurts deal with heartbreak and resilience, capturing the same raw honesty that first made her stand out. Her biggest streaming success on the album came from collaboration moments like Wild Ones with Jelly Roll, as well as artists like Bailey Zimmerman and Teddy Swims.

Her debut showcases a range of emotions, from late-night regret to moments of self-discovery, refusing to fit neatly into one genre. While her genreless sound may come from her unique style, it also became a selling point: by fitting into multiple molds at once, she reached wide audiences by getting playlist placements across genres.

What’s Next for Jessie Murph?

Songs like Man in the Room highlight her ability to craft deeply personal lyrics, while her music videos bring her narratives to life. Jessie Murph isn’t a superstar—yet—but she’s an artist with a growing fanbase and a sound that resonates beyond trends. Her willingness to share personal pain and struggle makes her music relatable, and as she continues to release music and perform live, her audience is only getting bigger.

Jessie Murph is carving a unique space for herself as one of the next huge female artists. Whether she has a major breakthrough at Coachella or remains a cult favorite, one thing is clear: Jessie Murph is building something real, and her future is promising. For artists looking to replicate this kind of genre-bending success, Jessie Murph is one to watch.

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