Coachella Insights Series: Hanumankind

Every year, hundreds of thousands of music fans go to Coachella to witness some of the most defining performances in their favorite artists' careers. As demonstrated for countless artists, a standout Coachella performance can launch an artist directly into superstardom. Ahead of this year's festival, the Venice team has carefully analyzed the lineup to spotlight artists we believe are primed for their breakout moments. Welcome to our Coachella Insights Series—giving our members an exclusive glimpse at music's next big names and the strategy that's propelled their career.

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Who is Hanumankind?

Hanumankind, born Sooraj Cherukat in 1992 in Malappuram, Kerala, is an Indian rapper known for his seamless fusion of Southern U.S. hip-hop influences with his Indian heritage. His stage name is a combination of ‘Hanuman,’ the Hindu deity symbolizing strength and devotion, and ‘mankind.'

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With a childhood spent between India and the U.S., Cherukat was exposed to a diverse musical landscape that would later define his genre-blurring sound. His music is an effortless blend of storytelling inspired by global hip-hop heavyweights like Kendrick Lamar and India's underground rap scene, making his sound unique and appealing for a wide range of music lovers. His ability to mix hard-hitting lyricism with deep cultural references has established him as a rising force in hip-hop.

The Journey to Recognition

Hanumankind gained prominence through a series of impactful releases, gaining attention from major music publications like Rolling Stone India and producers around the world. With 2.08M subscribers on his Official Artist Channel on YouTube, his music videos are carefully shot to amplify the narrative of his songs, ensuring that each release makes an impact both visually and sonically.

Big Dawgs and Viral Moments

Hanumankind’s standout track, Big Dawgs, cemented his reputation as an artist to watch. The song’s gripping production, combined with his sharp flow, resonated with audiences worldwide. As of March 2025, the track sits at over four hundred million streams on Spotify and his song has been used in over a million times in TikTok videos. This underscores the strategic importance of digital strategy in the streaming era and how it can propel an artist to new heights through widened discovery opportunities.

The Role of Streaming and Playlists

The track's viral success also led to placements on high-engagement playlists, allowing his music to reach even broader audiences through strategic streaming visibility. Hanumandkind's growth is driven by playlisting and consistent streaming numbers, so placement on these playlists is essential for continued success.

Music Videos and Visual Appeal

Hanumankind understands the power of visuals. His music videos are shot with high production value, aligning with industry trends that emphasize video content and visuals overall in music promotion. With the rise of short-form video consumption, artists who integrate strong visual storytelling into their brand can significantly boost engagement the same way Hanumankind did. It's all about making content that resonates with viewers, allowing them to understand your story and your brand in order to build a deeper connection.

The Future of Hanumankind

As Hanumankind continues to run through boundaries, his impact on the Indian and global music scenes will only grow. His ability to blend cultures, sounds, and storytelling makes him a standout in the ever-evolving hip-hop world. With the right support and strategic moves, he has the potential to reach new heights on streaming platforms and beyond. As with many of the artists on the Coachella lineup this year, his potential for growth is immense.

Final Thoughts

Hanumankind’s rise exemplifies the power of independent artistry, digital strategy, and compelling storytelling. His effortless fusion of genre, powerful visuals, and compelling story drew listeners into his world, and his Coachella performance is sure to draw even more attention.

For indie artists looking to level up: try tools like Venice's Co-Manager and Marketing Tools page to get detailed insights about your music, strategy recommendations, and more.

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