Coachella Insights Series: Artemas

Every year, hundreds of thousands attend Coachella for performances that launch artists into superstardom. This year, the Venice team analyzed the lineup to spotlight those poised for a breakthrough. Welcome to our Coachella Insights Series—your exclusive preview of future stars and the strategy driving their rise.

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Who is Artemas?

Artemas Diamandis, professionally known as Artemas, is an English-Cypriot singer, songwriter, and producer whose ascent in the music industry is marked by a blend of strategic releases, viral moments, and a distinctive musical style.

His Start

Born on September 23, 1999, in Oxfordshire, England, Artemas grew up in a village environment that nurtured his early interest in music. At six, he began piano lessons, and by sixteen, inspired by the documentary "Kurt Cobain: Montage of Heck," he started writing songs. His initial foray into music production at seventeen resulted in a "very bad rock song" that nevertheless received local radio play, marking his unofficial entry into the music scene. He later released his debut single, “High 4 U” in 2020, marking the official beginning of his career as an artist.

His Rise

The release of “High 4 U” kicked off Artemas’ career and led to the 2022 mixtape “I’m Sorry I’m Like This.” During this time, he solidified his sound and persona, creating a darkwave alt-pop soundscape with lyrics about love, heartbreak and conflict that he is now known for. The turning point in his career came with the October 24, 2023 release of "If U Think I'm Pretty." The track's viral spread on social media platforms, particularly TikTok, propelled it into international charts, including the UK, Canada, and Australia. He later compounded on that success with the mega-viral "i like the way you kiss me," which launched him into new levels of success with over a billion streams to date.

Streaming Milestones and Growth

Artemas's strategic use of digital platforms has been instrumental in his rise. As of March 26, 2025, he recorded a 284.3% increase in Spotify monthly listeners, adding 71,656 new listeners and bringing his total to 18.6 million monthly listeners on the platform. His tracks have amassed over 1.2 billion streams, reflecting his growing global appeal.

Conclusion

Artemas's journey from a self-taught musician in a small English village to an internationally recognized artist exemplifies the power of independent artistry in the digital age. His success is a proof that somebody with musical talent, strategic use of social media, and effective collaborations can position themselves as a significant figure in the contemporary music landscape.

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