Unlock the potential of TikTok to amplify your music career with insights from an industry expert.

Jessica Messier, Head of US Indie Label Partnerships at TikTok, will guide you through the strategies and tools needed to grow your audience on TikTok. Learn how to leverage the platform’s latest features and best practices to maximize your reach and engagement.

What you’ll learn:

• New Music-Centric Features: How to implement the latest features in TikTok to boost your music presence.
• User Redirection: Methods of redirecting users from your TikTok profile to your Spotify/Apple Music page.
• Posting Best Practices: Best practices for posting TikToks on your upcoming releases.
• TikTok Algorithm Insights: Gain insights into the TikTok algorithm and learn how to set yourself up for success to reach your audience.
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Why Jessica is our go-to expert on this topic:

• Jessica Messier leads the US Indie Label Partnerships at TikTok, where she collaborates with independent labels and artists to maximize their presence on the platform.
• She has extensive experience in helping artists grow their audiences and effectively use TikTok's features to enhance their music careers.
• Jessica is passionate about empowering indie artists to navigate and succeed in the fast-paced world of TikTok.
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Who Should Watch:

• Musicians looking to grow their audience and optimize their TikTok presence.
• Music industry professionals seeking to guide artists on how to leverage TikTok for their careers.
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