How Sabrina Carpenter Built a Stronger Artist Brand

Sabrina Carpenter’s Short n’ Sweet era was a carefully crafted rebrand that elevated her image and solidified her place in pop music. This case study breaks down how artists can apply the same strategies to build a clear brand, tell a compelling story, and grow their audience.

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BUILDING A CLEAR ARTIST IDENTITY
STORYTELLING THROUGH VISUALS
INCORPORATING YOUR BRAND IN LIVE PERFORMANCES
MERCH THAT GETS FANS TO REP YOUR BRAND
FINDING BRAND PARTNERSHIPS

How Sabrina Carpenter Built a Stronger Artist Brand

Sabrina Carpenter’s Short n’ Sweet era was a carefully crafted rebrand that elevated her image and solidified her place in pop music. This case study breaks down how artists can apply the same strategies to build a clear brand, tell a compelling story, and grow their audience.

‍

BUILDING A CLEAR ARTIST IDENTITY
STORYTELLING THROUGH VISUALS
INCORPORATING YOUR BRAND IN LIVE PERFORMANCES
MERCH THAT GETS FANS TO REP YOUR BRAND
FINDING BRAND PARTNERSHIPS

How Sabrina Carpenter Built a Stronger Artist Brand

Sabrina Carpenter’s Short n’ Sweet era was a carefully crafted rebrand that elevated her image and solidified her place in pop music. This case study breaks down how artists can apply the same strategies to build a clear brand, tell a compelling story, and grow their audience.

‍

BUILDING A CLEAR ARTIST IDENTITY
STORYTELLING THROUGH VISUALS
INCORPORATING YOUR BRAND IN LIVE PERFORMANCES
MERCH THAT GETS FANS TO REP YOUR BRAND
FINDING BRAND PARTNERSHIPS

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