Unlock Doechii’s 16 Week Social Media Strategy
In this case study, we analyze how Doechii used a carefully structured social media strategy to promote her latest project. We provide a roadmap for independent artists seeking to create a cohesive, memorable rollout, drawing from Doechii’s expertly crafted “Swamp Princess” campaign.
HER CONTENT STRATEGY WEEK BY WEEK
POSTING FREQUENCY
TYPES OF CONTENT
CREATING A CONSISTENT NARRATIVE
HOW SHE ENGAGED FANS
HOW SHE REINFORCED HER IDENTITY
