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Bad Bunny's Playbook for Local to Global Growth

In this case study, we analyze how Bad Bunny embraced his local community to create a campaign that resonated worldwide. We provide a roadmap for independent artists seeking to build real community that supports them, drawing from Bad Bunny’s expertly crafted Debí tirar más fotos campaign.

‍

  • BUILD COMMUNITY BY ANCHORING YOURSELF IN LOCAL CULTURE
  • TAP INTO NOSTALGIA TO GET PEOPLE TO SHARE
  • STRATEGIC RELEASE TIMING & THEMING
  • MAKE YOUR ROLLOUT AN EXPERIENCE
  • The KEY TO STAYING AUTHENTIC AS YOU GROW
  • CULTIVATE A MULTIGENERATIONAL FANBASE

Bad Bunny's Playbook for Local to Global Growth

In this case study, we analyze how Bad Bunny embraced his local community to create a campaign that resonated worldwide. We provide a roadmap for independent artists seeking to build real community that supports them, drawing from Bad Bunny’s expertly crafted Debí tirar más fotos campaign.

‍

  • BUILD COMMUNITY BY ANCHORING YOURSELF IN LOCAL CULTURE
  • TAP INTO NOSTALGIA TO GET PEOPLE TO SHARE
  • STRATEGIC RELEASE TIMING & THEMING
  • MAKE YOUR ROLLOUT AN EXPERIENCE
  • The KEY TO STAYING AUTHENTIC AS YOU GROW
  • CULTIVATE A MULTIGENERATIONAL FANBASE

Bad Bunny's Playbook for Local to Global Growth

In this case study, we analyze how Bad Bunny embraced his local community to create a campaign that resonated worldwide. We provide a roadmap for independent artists seeking to build real community that supports them, drawing from Bad Bunny’s expertly crafted Debí tirar más fotos campaign.

‍

  • BUILD COMMUNITY BY ANCHORING YOURSELF IN LOCAL CULTURE
  • TAP INTO NOSTALGIA TO GET PEOPLE TO SHARE
  • STRATEGIC RELEASE TIMING & THEMING
  • MAKE YOUR ROLLOUT AN EXPERIENCE
  • The KEY TO STAYING AUTHENTIC AS YOU GROW
  • CULTIVATE A MULTIGENERATIONAL FANBASE
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